Artistic, driven by innovation
and resilience
Founded in 1937 by Mr. and Mrs. Rousseau, the company was called Marc Rousseau and produced water-based decals. In 1938, Rousseau became Décalcomanie Artistic, specializing in producing and printing screen-printed stickers. The company enjoyed notable success with major contracts for law enforcement, Parmalat, and the telephone and telecommunications sectors.
In 1953, Mr. Rousseau died, leaving Mrs. Rousseau as sole owner. The factory, then located on Rachel Street, burned down sometime later. Half the workforce decided to go out on their own and become competitors. A year later, almost bankrupt, Mrs. Rousseau bought out their business.
In the 70s, Artistic was sold to Canada Décal, a Toronto-based company. In the early ’80s, Mr. Rousseau’s son bought out the family business. Towards the end of the decade, Mr. Gingras partnered with Mr. Rousseau, strengthening the company’s management. The company began with 30 employees and today employs around 40 craftsmen.
In 1996, to meet growing demand, Artistic moved to Jean-Pratt Street, just a few blocks from its original location, increasing its production capacity. Artistic still operates at this address today.
